Mooij, Marieke K. de,  1943- <br/><br/>
Global marketing and advertising :  understanding cultural paradoxes / 
Marieke de Mooij. 
 - Thousand Oaks, Calif. :  Sage Publications,  c1998. 
 - xx, 316 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0803959699 0803959702 9780803959699 9780803959705 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing--Cross-cultural studies.<br/>Advertising--Cross-cultural studies.<br/>Consumer behavior--Cross-cultural studies.
<br/><br/><label>Dewey Class. No.: </label>658.802 MOO