01010cam a2200277 a 4500 OSt 20260601142641.0 260601b |||||||| |||| 00| 0 eng d 0803959699 0803959702 9780803959699 9780803959705 658.802 MOO Mooij, Marieke K. de, 1943- Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. Thousand Oaks, Calif. : Sage Publications, c1998. xx, 316 p. : ill. ; 24 cm. Includes bibliographical references and index. Target marketing Cross-cultural studies. Advertising Cross-cultural studies. Consumer behavior Cross-cultural studies. ddc BK 10549 10549 0 0 ddc 0 0 IIFM IIFM 1998-10-14 0 658.802 MOO 22762 2025-05-21 09:47:00 2025-05-21 BK