Lytle, John F. <br/><br/>
what do your customers really want ? :  Here's a sure-fire way to find out /  
John F. Lytle 
 - New Delhi  Excel Book :  1997. 
 - xi, : 238p.  
<br/><br/><label>ISBN: </label>8174460004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making<br/>Management<br/>Consumer Behaviour 
<br/><br/><label>Dewey Class. No.: </label>658.812 LYT