TY  - BOOK
AU  - Lytle, John F.
TI  - what do your customers really want ?: Here's a sure-fire way to find out / 
SN  - 8174460004
U1  - 658.812 LYT 
PY  - 1997///
CY  - New Delhi
PB  - Excel Book
KW  - Decision making
KW  - Management
KW  - Consumer Behaviour
ER  -