Jefkings, Frank <br/><br/>
International Dictionary of Marketing and Communication 

 - London  Blackie  1987 
 - 391p. 
<br/><br/><label>ISBN: </label>0216922542 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Dictionaries
<br/><br/><label>Dewey Class. No.: </label>658.8003 JEF