Kinnear, Thomas C. <br/><br/>
Marketing research : an applied approach 

 - 3rd 
 - New York  McGraw Hill  1987 
 - 718p. 
<br/><br/><label>ISBN: </label>0071005323 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 KIN