Luck, David J. <br/><br/>
Marketing strategy and plans : systematic marketing management 

 - New Jersey  Prentice Hall   1979 
 - 474p. 
<br/><br/><label>ISBN: </label>0135582547 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8 LUC