TY  - BOOK
AU  - Luck, David J.
AU  - Ferrell, O. C.
TI  - Marketing strategy and plans : systematic marketing management
SN  - 0135582547
U1  - 658.8 LUC 
PY  - 1979///
CY  - New Jersey
PB  - Prentice Hall 
KW  - Marketing strategy
ER  -