Mclver, Colin <br/><br/>
Case studies in marketing, advertising, and public relations 

 - London :  Heinemann  1984. 
 - viii, 224 p.  
<br/><br/><label>ISBN: </label>0434912352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Great Britain - Case studies; Public relations--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8 MCI