TY  - BOOK
AU  - Mclver, Colin
TI  - Case studies in marketing, advertising, and public relations
SN  - 0434912352
U1  - 658.8 MCI 
PY  - 1984///
CY  - London
PB  - Heinemann
KW  - Marketing - Great Britain - Case studies; Public relations
KW  - Case studies
ER  -