McCarthy, E. Jerome <br/><br/>
Essentials of marketing 

 - 4th 
 - Illinois  Irwin  1988 
 - 512p. 
<br/><br/><label>ISBN: </label>0256060096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC