Luck, David J. <br/><br/>
Marketing strategy and plans 

 - 3rd 
 - New Jersey  Prentice Hall  1989 
 - 514p. 
<br/><br/><label>ISBN: </label>0135587190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.8 LUC