Jefkins, Frank  <br/><br/>
Introduction To marketing, Advertising And Public Relation  

 - London   The Macmillan Press Ltd   1982 
 - viii, : 290p. 
<br/><br/><label>ISBN: </label>0333324013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Managemen
<br/><br/><label>Dewey Class. No.: </label>658.8 JEF