TY  - BOOK
AU  - Jefkins, Frank 
TI  - Introduction To marketing, Advertising And Public Relation 
SN  - 0333324013
U1  - 658.8 JEF  
PY  - 1982///
CY  - London 
PB  - The Macmillan Press Ltd 
KW  - Marketing - Managemen
ER  -