Kerin, Roger A. <br/><br/>
Contemporary perspectives on strategic market planning  

 - London   Allyn and bacon   1990 
 - 453p. 
<br/><br/><label>ISBN: </label>0205123015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Planning 
<br/><br/><label>Dewey Class. No.: </label>658.8 KER