TY  - BOOK
AU  - Kerin, Roger A.
AU  - Mhajan, vijay 
TI  - Contemporary perspectives on strategic market planning 
SN  - 0205123015
U1  - 658.8 KER 
PY  - 1990///
CY  - London 
PB  - Allyn and bacon 
KW  - Market Planning
ER  -