Kotler, Philip <br/><br/>
Principles of marketing/Kotler, Philip 

 - 4th ed. 
 - New Jersey  Englewood cliff  1989 
 - 661p. 
<br/><br/><label>ISBN: </label>0137053606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT