Peters Michael P. <br/><br/>
Marketing A New Product Its Planning , Development , and Control  

 - USA   The Benjamin / Cummings Publishing Company ,INC.   1978 
 - ix, : 358p. 
<br/><br/><label>ISBN: </label>0805341021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management 
<br/><br/><label>Dewey Class. No.: </label>658.8 HIS