TY  - BOOK
AU  - Peters Michael P.
AU  - Hisrich Robert D. 
TI  - Marketing A New Product Its Planning , Development , and Control 
SN  - 0805341021
U1  - 658.8 HIS  
PY  - 1978///
CY  - USA 
PB  - The Benjamin / Cummings Publishing Company ,INC. 
KW  - Product Management
ER  -