Hartley, Robert F. <br/><br/>
Marketing mistakes 

 - 4th ed. 
 - New York  John WIley & Sons  1990 
 - 278p. 
<br/><br/><label>ISBN: </label>0135589665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 HAR