Davar, Rustom S. <br/><br/>
Modern marketing management: in the Indian context 

 - Bombay  John Wiley  1986 
 - 694p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 DAV