Bernhardt, Kenneth L. <br/><br/>
Cases in marketing management 

 - 4th 
 - Plano  Business Publications  1988 
 - 765p. 
<br/><br/><label>ISBN: </label>0256036764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 BER