TY  - BOOK
AU  - Bernhardt, Kenneth L.
AU  - Kinnear, Thomas C.
TI  - Cases in marketing management
SN  - 0256036764
U1  - 658.8 BER 
PY  - 1988///
CY  - Plano
PB  - Business Publications
KW  - Marketing management - Case studies
ER  -