Christopher, Martin.

Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald. - Aldershot, Hants, England : Gower, c1987. - 183 p. : ill. ; 26 cm.

Includes bibliographical references (p. [179]) and index.

0566026376 9780566026379


Marketing.

658.8 CHR