TY  - BOOK
AU  - Cunningham, William H.
AU  - Cunningham, Isabella C. M.
TI  - Marketing : a managerial approach
SN  - 0538191007
U1  - 658.8 CUN 
PY  - 1981///
CY  - Cincinatti
PB  - South-western Publishing
KW  - Marketing
ER  -