Dalrymple, Douglas J. <br/><br/>
Marketing management : strategy and cases 

 - 5th 
 - New York  John Wiley  1990 
 - 958p. 
<br/><br/> v.1. A general discussion 
<br/><br/><label>ISBN: </label>0471521930 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 DAL