TY  - BOOK
AU  - Dalrymple, Douglas J.
AU  - Parsons, Leonard J.
TI  - Marketing management : strategy and cases
SN  - 0471521930
U1  - 658.8 DAL 
PY  - 1990///
CY  - New York
PB  - John Wiley
KW  - Marketing management
N1  - v.1. A general discussion
ER  -