TY  - BOOK
AU  - Dalrymple, Douglas J.
AU  - Parsons, Leonard J.
TI  - Marketing management: strategy and cases/Dalrymple, Douglas J
U1  - 658.8 DAL 
PY  - 1983///
CY  - New York
PB  - John wiley & Sons
KW  - MArketing Management
KW  - Marketing management- Case studies
ER  -