Griffith, A. L. <br/><br/>
Readings in marketing management: a strategic perspective/Berman, Barry 

 - New York  John wiley & Sons Inc.  1984 
 - 478p. 
<br/><br/><label>ISBN: </label>247186966x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- Managementg- Addresses, essays, lectures
<br/><br/><label>Dewey Class. No.: </label>658.8 BER