TY  - BOOK
AU  - Griffith, A. L.
AU  - Berman, Barry
AU  - Evans, Joel R
TI  - Readings in marketing management: a strategic perspective/Berman, Barry
SN  - 247186966x
U1  - 658.8 BER 
PY  - 1984///
CY  - New York
PB  - John wiley & Sons Inc.
KW  - Marketing- Managementg- Addresses, essays, lectures
ER  -