Shapiro, Benson P. <br/><br/>
Sales program management :  formulation and implementation / 
Benson P. Shapiro. 
 - New York :  McGraw-Hill,  c1977. 
 - xiv, 578 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0070564132 9780070564138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management.
<br/><br/><label>Dewey Class. No.: </label>658.81 SHA