TY  - BOOK
AU  - Shapiro,Benson P.
TI  - Sales program management: formulation and implementation 
T2  - McGraw-Hill series in marketing
SN  - 0070564132
U1  - 658.81 SHA 
PY  - 1977///
CY  - New York
PB  - McGraw-Hill
KW  - Sales management
N1  - Includes bibliographies and index
ER  -