Greenley, Gordon E. <br/><br/>
The strategic and operational planning of marketing 

 - New York  McGraw-Hill  1978 
 - 252p. 
<br/><br/><label>ISBN: </label>0070841543 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.802 GRE