Dyer, Robert F. <br/><br/>
An analytic approach to marketing decisionsNew  

 - New Jersey  Prentice Hall  1999 
 - 368p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Decision making
<br/><br/><label>Dewey Class. No.: </label>658.802 DYE