Hart, Norman A <br/><br/>
Glossary of Marketing Terms 

 - second edition 
 - London  Behalf of the institute of marketing   1977 
 - 206p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.801 HAR