TY  - BOOK
AU  - Toyne Brian
AU  - Walters, Peters G.P
TI  - Global marketing management; A Strategic Perspective
SN  - 0205118291
U1  - 658.848 TOY 
PY  - 1989///
CY  - London 
PB  - Allyn and Bacon
KW  - Marketing
KW  - Management
ER  -