Shimp Terrence A.  <br/><br/>
Promotion Management And Marketing Communication  

 - 
 - America   The Dryden Press   1986 
 - xix, : 652p. 
<br/><br/><label>ISBN: </label>0030694140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Comunication 
<br/><br/><label>Dewey Class. No.: </label>658.82 SHI