00471aam a2200181   4500003000500000005001700005008004100022020001500063040000600078082001600084100002300100245005400123250000600177260003800183300001700221650002800238700002300266OSt 20260618150556.0140223b1989    xxu||||| |||| 00| 0 eng d  a0030694140  c   a658.82 SHI   aShimp Terrence A.   aPromotion Management And Marketing Communication   a   aAmerica bThe Dryden Press c1986  axix, : 652p.  aMarketing Comunication   aDelozier Wayne M.