TY  - BOOK
AU  - Shimp Terrence A. 
AU  - Delozier Wayne M. 
TI  - Promotion Management And Marketing Communication 
SN  - 0030694140
U1  - 658.82 SHI  
PY  - 1986///
CY  - America 
PB  - The Dryden Press 
KW  - Marketing Comunication
ER  -