White, Roderick  <br/><br/>
Advertising What it is and How To DO it  

 - 2nd ed. 
 - London   McGraw-Hill Book Company   1980 
 - xi, : 223p. 
<br/><br/><label>ISBN: </label>0077070771 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1 WHI