Rossiter, John R. <br/><br/>
Advertising and promotion management 

 - New York  McGraw Hill  1987 
 - 649p. 
<br/><br/><label>ISBN: </label>0071002782 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising;Promotion
<br/><br/><label>Dewey Class. No.: </label>659.1 ROS