Chandan, J S Essential of Advertising / J S Chandan, Jagjit Singh and P N Malhan - New Delhi Oxford & IBH Publishing Co. : 1990. - xii, 255 p. ISBN: 8120404963 Subjects--Personal Names: Jagjit SinghMalhan, P N Subjects--Topical Terms: ManagementAdvertisment Dewey Class. No.: 659.1 CHA