TY  - BOOK
AU  - Chandan, J S
TI  - Essential of Advertising
SN  - 8120404963
U1  - 659.1 CHA 
PY  - 1990///
CY  - New Delhi
PB  - Oxford & IBH Publishing Co.
KW  - Jagjit Singh
KW  - Malhan, P N
KW  - Management
KW  - Advertisment
ER  -