Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter, Jerry C. Olson. 
 - 2nd ed. 
 - Homewood, IL :  Irwin,  c1990. 
 - xxiii, 608 p. :  ill. (some col.) ;  25 cm. 
 - The Irwin series in marketing .
<br/><br/> Rev. ed. of: Consumer behavior. 1987. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256079617 9780256079616 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342 PET