Miller, Peter G. <br/><br/>
Media Marketing  

 - New York   Harper & Row Publisher   1987 
 - xii, : 201p. 
<br/><br/><label>ISBN: </label>0060962143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Sales 
<br/><br/><label>Dewey Class. No.: </label>659.17 MIL