Stone, Merlin <br/><br/>
Direct Hit :  Winning direct marketing campaigns / 
Merlin Stone, Derek Davies and Alison Bond 
 - New Delhi,  Macmillan :  1995. 
 - iv, 316p. 
<br/><br/><label>ISBN: </label>033393152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct Marketing<br/>Marketing--Maangement
<br/><br/><label>Dewey Class. No.: </label>658.84 STO