TY  - BOOK
AU  - Stone, Merlin
AU  - Blickle, Margaret D.
TI  - Direct Hit: Winning direct marketing campaigns 
SN  - 033393152
U1  - 658.84 STO 
PY  - 1995///
CY  - New Delhi
PB  - Macmillan
KW  - Direct Marketing
KW  - Marketing
KW  - Maangement
ER  -