Friedman, Lee A. <br/><br/>
Zero defect marketing :  the secrets of selling high tech services / 
Lee A. Friedman with David H. Rothman. 
 - Homewood, Ill. :  Dow Jones-Irwin,  c1988. 
 - xii, 275 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>155623001X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology--Marketing.<br/>Service industries--Marketing.<br/>Engineering services marketing.
<br/><br/><label>Dewey Class. No.: </label>658.81 FRI