Kotler, Philip <br/><br/>
Social marketing : strategies for changing public behavior 

 - New York  The Free Press  1989 
 - 401p. 
<br/><br/><label>ISBN: </label>0029184614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT