Kotler, Philip <br/><br/>
Marketing Management :  Analysis, Planning, Impementation, and control / 
Philip Kotler 
 - 6th 
 - Delhi  Prentice-Hall of India Pvt. Ltd  1988 
 - xxi,777p. 
<br/><br/><label>ISBN: </label>0876925131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Planning
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT